Strategy that thinks.
Ideas that speak.
Design that scales.
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I'm John Kwiecinski — a creative consultant and strategic design partner. I help thoughtful, growing businesses reshape their brand identity once they've launched, gathered insights, and are ready to evolve.
With a background in design direction and a career spanning London to Sydney, I bring a mix of rigour, intuition and originality to the work. I’m most interested in that tipping point where a business knows what it’s not anymore — but needs help defining what it is.
My approach is collaborative, curious and clear. I ask the right questions, uncover the big idea, and turn it into a brand that feels both distinctive and right.
When a project calls for it, I bring in trusted specialists — brand strategists, writers, developers, photographers, motion designers and more — to build out the full picture with the same level of care.
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