Strategy that thinks.
Ideas that speak.
Design that scales.
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Design in Concert is the studio name for John Kwiecinski.
I'm a brand identity designer and strategist who works with founder-led businesses to create brands with depth, clarity, and strategic intent.
Who I work with
I work best with founders and business owners who are curious, brave, and still close to their business as the main decision-maker.
I work directly with people who know their business inside out and are ready to dig deep to get it right.
What I do
I develop brand identities through strategic research and insight. That means understanding your business, uncovering what makes you different, and translating that into a core concept and visual identity that actually means something.
I handle both the strategic thinking and the design craft – developing the concept, creating the identity system, and designing initial applications. For specialised work like web development, motion or language, I can creatively direct the right suppliers to keep everything cohesive.
Why cross-industry experience matters
I've worked across food and hospitality, healthcare, travel, lifestyle, consumer products... to name a few – both directly with clients like Nonie's Food, Skinbase, and Toolunka Estate and through years of agency experience across dozens more industry sectors. That variety is an advantage. I bring fresh thinking precisely because I'm not stuck in your industry's echo chamber.
How we work together
The process is collaborative and rigorous: research and strategy first, then brand concept and identity development, working closely with you to apply it across the touchpoints that matter most.
Ready to talk?
If this sounds like the kind of partnership you're looking for, let's have a conversation.
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