Strategy that thinks.
Ideas that speak.
Design that scales.
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Design in Concert is the studio name for John Kwiecinski, helping post-launch businesses whose brands no longer fit the organisations they’ve become. The practice partners with founders and teams to rethink and reshape identity — whether the brand itself, or the products and services it brings to market. The work is informed by what clients have learned since launching, and directed toward where they wish to grow next.
The focus is on clarity, insight, and robust creative thinking. Each project begins by understanding what has shifted since launch — audience, offer, ambition — and identifying what no longer serves the brand today. From there, the process is collaborative and rigorous, building identity systems with strong ideas at their centre, designed for the next stage of growth.
Experience spans health, wellbeing, travel, hospitality and beyond, working with founders and teams willing to question, refine, and invest in distinctiveness rather than decoration. Led by an independent creative director with broad expertise across strategy, naming, brand identity, and product or service identity, the practice draws on a trusted network of collaborators where required to deliver the right skills at the right time.
Working with clients across Australia and internationally, Design in Concert supports thoughtful, open-minded businesses ready to evolve.
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