Working... in concert
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I don’t believe in design for design’s sake — it needs to mean something. I always start by getting under the skin of your brand: what you stand for, who you’re here for, and where you want to go. That way, the creative work actually fits, rather than just following the latest trend.
My approach is based in strategy rather than style. The job is to help you be clear, confident and distinct. Once we know what you stand for, then we can give it a voice, a shape, and a sense of personality that fits.
And I see this very much as a collaboration. Working in concert means I bring my experience, you bring yours, and together we create something honest and durable — something that feels properly yours.
In the end, I believe the simplest solutions are often the strongest. Good design should feel effortless, but only because it’s been considered from every angle. That’s what helps it stand the test of time and that’s the kind of work I want to do.