New world view
Independent travel consultant Bec Brown needed a strategy and identity for her business, to engage a new audience of aspiring travellers, and to coincide with her new partner affiliation to the Envoyage travel ecosystem, part of Flight Centre Travel Group.
Together we established two key themes to amplify: trust and inspiration. Thus, ‘trusted inspiration’ became our ‘north star’.
To allow the imagery to deliver 'inspiration', we offset this with graphic elements that are solid, strong and reliable — a 'window' in the shape of Bec's initial to hold imagery, a colour palette grounded and natural, and a clear and dependable font for the logotype, with guest fonts invited into headlines for moments of surprise.
From here, every point of experience can look and feel consistent — strong and reassuring with attention to detail, while at the same time presenting an anywhere-is-possible view of inspiration; an openness to a world of possibility.
The ‘window on the world’ design concept provides a strong and solid frame, through which the viewer is allowed to become inspired by new worlds and travel destinations.
