Brand evolution
Building on the success of the previous bread and packaging, Nonie's was expanding into Victoria. To coincide with this and to celebrate their 10 year anniversary, the new Mini Loaves were launched.
The campaign idea centred around the product concept, 'the same Nonie's quality and flavour you know and love, but in a fun, smaller size,' with a teaser release on social media incrementally revealing the new loaves and pack designs.
We worked closely with Nonie and her team, deciding to depart from the iconic black-and-white-only identity, and add some 'fun' vibrant colour to maximise shelf standout and competitor differentiation.
