No unnecessary 'ingredients'
Increasing consumer awareness about the dangers of chemical compounds in traditional skin care products, not to mention their impact on the environment, has been driving growth in the skin care industry.
With this growth market in mind, SKNBSE launched as a ‘clean beauty destination', advocating the benefits of natural and organic ingredients.
Referencing the removal of all nasties from the products, we removed any unnecessary letters, creating our own abbreviated brand language.
Paired with a bold, stark and simple type-led identity, it could showcase product photography and, used across all channels, serve as a constant reminder of the brand positioning: ‘skin care made simple.’
